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ELITE Champion of Champion event has begun!!

Help for Heroes Bear

96 employees from across the three Bri-Stor Group companies; Alpha Manufacturing, Bri-Stor systems and Atlas Coatings have signed up to participate and compete in a two-month long tournament which will consist of seven different skills based events.

To kick things off it was only right to start with the football penalty shootout which saw some serious (but friendly) rivalry amongst staff. Other events making up the competition are; steady hand, darts, deadlift, cycling, a racing simulator lap and running.

Due to finish mid-November, the Elite Champion of Champions will be the final event from the Bri-Stor Group in 2016, rounding off a packed 12-month schedule of fundraising for Help for Heroes.

With an estimated £2500-£3000 to be raised from this competition, total donations from Bri Stor Group activities for the year should easily surpass the £20,000.

Bri-Stor Team ALL Complete the 3 Peak Challenge

3 peaks new

Saturday 3rd September saw a team of 19 Bri-Stor group employees head north to tackle Yorkshire’s 3 Peak challenge.

The challenge was set; Yorkshires three highest peaks, Ingleborough, Pen-y-ghent and Whernside; combined climb over 5000ft, total distance of 24miles all within 12 hours.

Weather reports of afternoon rain encouraged the group into an early start on the Saturday morning. The first peak on the route was Ingleborough and this was successfully completed in relatively sound conditions. As the team dropped down into the town of Horton and then started the ascent of Pen-y-ghent, the weather had turned and was proving challenging as the wind and rain made conditions difficult on the steep climb. The rain would be present for the remainder of the hike and as the descent of Pen-y-ghent was followed by an 8 mile walk to the bottom of Whernside, the team were experiencing a difficult 3 hours to the next ascent. Whernside was the final peak and was the most difficult for weather conditions, a long gradual hike with severe rain and side winds which almost convinced walk organisers to close the final peak.

The team, with ages ranging from 19-59 and experience levels of beginners through to seasoned hikers all managed to complete the challenge within 12hours. Completing the challenge represents a great achievement for all those involved and collectively the team managed to raise somewhere in the region of £2000 for Help for Heroes Bri-Stor 2016 group total.


Bri-Stor Group Team to Tackle Yorkshire 3 Peaks in Aid of Help for Heroes.

A team of Bri-Stor Group employees will be attempting the Yorkshire 3 peaks challenge this September to raise awareness and donations for Help for Heroes.

The Yorkshire Three Peaks Challenge is a 24 mile walk which involves climbing the three tallest mountains of Yorkshire – Pen-y-Ghent, Whernside and Ingleboroug, which the team will aim to complete in under 12 hours. 20 walkers have signed up and training has been under way for the last few weeks as the team prepare for the gruelling hike through the Yorkshire Dales.

 3 Peaks Scenery

This event is Bri-Stor Groups sixth of the year in aid of Help for Heroes following Bake for Heroes, Soap box derby, Euro Fantasy Football, BBQ for Heroes and Martin Smith’s 400-mile cycle ride across France. The total raised by Br- Stor Group during 2016 currently stands at £16,422.

Each walker will be raising individual donations in the lead up to the challenge but if you would like to make a donation on behalf of the whole team, please feel free to visit our just giving page:


Elite Champion of Champions



The Elite Champion of Champions event will be a two week long series of sporting challenges beginning mid August to raise awareness and donations for Help For Heroes. 

Bri-Stor employees will take part in cycling, running, dead lift, a football penalty shootout, darts, a driving simulator hot lap and a steady hand competition in a bid to find the elite champion of champions.

Help For Heroes 2016 - The half way point

At the beginning of 2016 the Bri-Stor Group announced that our charity partner for the coming 12 months would be Help for Heroes, a cause that Group Director Martin Smith feels particularly passionate about.

"We chose Help for Heroes as our charity for 2016 because we think they are a worthy cause who are doing brilliant work for those who need and deserve the best care, and need it right now"

At the time we also announced a busy schedule of events for the year, with the aim of raising as much awareness and donations as possible.

As we pass the half way point of the year, we thought now would be a good time to take a look at how it’s gone so far and to remind everyone of our plans.

Progress to Date

The total raised from Bri-Stor Group events currently stands at £15,288.59, coming from a mixture of customers, suppliers, employees and friends & family.

Total raised so far

We’re absolutely delighted with the generous contributions made by all so far and the total at this point has exceeded our expectations, so thanks again to everyone who has supported us so far!

Upcoming Events

Next up on the Bri-Stor Group event calendar is BBQ for Heroes scheduled for 19th-22nd July with burgers being cooked by group directors and donations taken on the day.

Another football related event scheduled for August will see Bri-Stor Group employees don bubble suits and attempt to play a charity match, with entry fees again being donated to Help for Heroes.   

Later on in August we have an Olympics style event planned in which participants will take on seven testing challenges: cycling, running, dead lift, a football penalty shootout, darts, a driving simulator hot lap and a steady hand competition. 

During September a team of Bri-Stor Group employees will be undertaking the Yorkshire three peaks challenge climbing Wernside, Ingleborough and Pen Y Ghent mountains.

The final event of the year will be a Christmas stocking appeal starting in November where gifts and donations will be collected in the run up to Christmas.

Our Aim for the Rest of the Year:

With plenty of events still to come before the end of the year we’re confident of continuing the good work so far and generating plenty more for Help for Heroes. Make sure to keep an eye on our website and social media for more information on how you can help or just to stay up to date with our progress


Spirits are high as 400 miles completed

Martin Smith Day 6 - new

Despite the aches and pains, spirits are still going strong in the bid to raise money for Help for Heroes. The final stage of the journey has been extremely tough, not only does it feel like Martins frame has been put through its paces the bikes have also took a battering.

Day 6 saw the team ride along some of the notorious EuroVelo 6, a 3500km route from the French Atlantic to the Black Sea, covering 10 countries in between, in favour of a cycle tourists’ dream journey. Gravel surfaces were not the ideal as the team found this very hard going and was as punishing for them as it was for the bikes! Next time (if there was ever to be one) the team could do with a hybrid bike to ease the discomfort their muscles have withstood.

400 miles has most definitely been a challenging affair but with everyone’s generous donations it has been worthwhile to raise money for such a worthy cause. A massive thank you to everyone who has donated and supported Martin for this event. 

Watch Martins Blog from Day 6 - The Final


Day 5 – Be careful what you wish for!

Martin Smith Day 5

Someone once said “careful what you wish for” and I think Martin and the team are now regretting a few wishes. Having tolerated heavy rain, cold temperatures, the wind against them and wishing they had better weather……boy did they get that on day 5. The French summer hit them with a vengeance with scorching temperatures of 33°C putting their fitness levels and determination to the test!

The team are well ahead of schedule and after some navigation problems they still managed an incredible 73 miles.

Already feeling overwhelmed by people’s generosity, please keep donating to this fantastic challenge.

Watch Martins Blog from Day 5 - click here

To everyone who has donated so far, thank you!! Your generous donations have taken us to just over £13,000 for Help for Heroes. To show your support please donate.


Day 4 – France on two wheels – Now well ahead of schedule

Martin Smith Day 4

No rest for the wicked but finally a day of cycling over flat land and the wind was on their side for a change. Certainly helps when you are feeling a little under the weather yourself. Nothing a beer at the end of the day won't fix after completing a further 67 miles.

Today’s route saw the team cycle through narrow winding streets from Nevers, central France, travelling North up Briare, the eastern edge of the Loire valley.

As quoted by John F Kennedy “Nothing compares to the simple pleasure of riding a bike” so enjoy the last few days as you’re doing fantastic. Your daily updates are certainly becoming a talking point back at the office.

Watch Martins Blog from Day 4 - Click here

Day 3 – We are over the half way mark!

Martin Smith Day 3

Day 3 results in ending up in the middle of nowhere but the team feel accomplished after completing 77 miles today. Fortunately the weather was on their side but after a long and tiresome day, with lots of climbing and back breaking injuries (nothing a good night sleep and some TLC won’t sort out), they were more than happy to peel off the lycra and into something a lot more comfortable to relax for the night.

Watch Martins Blog from Day 3 - Click here

Day 1 and 2 sees 141 Miles completed of the 400 mile total

Martin Smith Day 1

Day 1 – 72 Miles Accomplished
Bad weather was not the ideal riding conditions to begin this huge challenge and due to this Martin and the team had to resume to their own navigation issues as a result of water logged routes. Not to deter them though, day 1 complete, 72 miles down and 1000’s of calories burnt has resulted in a massive £13,000 donation total for Help for Heroes. Unbelievably, Formula 1 legend Alan Prost is going to be joining the team this week for 30 miles in support of this event.

Watch Martins Blog from Day 1 - click here

Day 2 – Over 1000 Metres of hill climbing
Today saw the team ride 69 miles through central France to Digoin. Weather was not on their side again which made for a difficult journey, especially having to endure 1000 metres of hill climbs. Not to dampen spirits though, the team are in for a treat as they have the honour of a live interview with French footballer Patrick Viera tomorrow. Everyone at The Bri-Stor Group are looking forward to the next blog from Martin.

Watch Martins Blog from Day 2 - click here

A huge well done to everyone out there who is taking part in this challenge, we are ALL supporting and following you through this epic journey.

To everyone who has donated so far, thank you!! Your generous donations have taken us to just over £13,000 for Help for Heroes. To show your support please donate.


Group Director to cycle 400 miles for Help for Heroes across France


Martin Smith, Group Director of the Bri-Stor Group, Hixon, Staffordshire, will be cycling 400 miles through punishing landscapes of central France to raise money for Help for Heroes on 18th June - 1 mile for every employee at the group.

The Bri-Stor Group chose Help for Heroes as its charity partner this year and will be organising a range of fundraisers including climbing the Yorkshire Three Peaks and a Bubble Football tournament.

Martin’s 400-mile challenge will begin to the east of Chalon and will finish to the west of Tours, France.  He said “One of my mates in the pub suggested a bike ride, which seemed a really good idea at the time. I gave it a great deal of thought and decided that this could make a meaningful contribution to Help for Heroes, whom I have a great sense of admiration for. I set myself this challenge – to cycle one mile for every employee. The Group understands the important work that the charity does and everyone will be cheering me on when I start my ride in a few weeks”.

Martin bought a bike last September and now cycles 3 or 4 times a week. When in France, his daily target will be to cycle over 66 miles a day for 6 days.

Bri-Stor Martin Smith

1 Man, 18 Stone, 400 Miles, 6 Days

HFH Bikeride Social Image

In support of Bri-Stor Group’s Charity of the Year, Help for Heroes, our Group Director Martin Smith is undertaking a cycle ride across France’s Loire Valley.

Having not cycled since he punctured the tyre on his Raleigh Grifter in 1982, Martin has not found the return to the saddle to be entirely painless.

However, having invested in a variety of Lycra-based leisurewear, numerous ointments and an inexpensive bike, he is now ready to take up the challenge. The trip covers a total of 400 miles through the punishing landscapes of Central France, starting to the east of Chalon, and finishing to the west of Tours.

Help for Heroes is an extremely worthy cause, inspiring and enabling injured Servicemen and women to lead active, fulfilling and independent lives. The cost of providing essential services to these most deserving of beneficiaries is incredibly high, and any donations that can be made in their support will truly make a difference.

Please give generously.

Bri-Stor Announce Charity Partner 2016

Bri-Stor Systems and Bri Stor Group are delighted to announce our chosen charity partner for 2016 will be Help for Heroes.

Managing Director Martin Smith explains "We chose Help For Heroes as our charity for 2016 because we think they are a worthy cause who are doing brilliant work for those who need and deserve the best care, and need it right now".

Help for heroes is a British charity launched on 1st October 2007 to help provide better facilities for British servicemen and women who have been wounded or injured in the line of duty. It was founded by Bryn Parry OBE and his wife Emma Parry OBE after they visited soldiers at Selly Oak Hospital in Birmingham.

Since then Help for Heroes has gone from strength to strength, becoming a vital lifeline for those injured in the line of duty with over 8000 individuals awarded grants, £30 million given to specialist charity partners and £7.5 million committed to psychological wellbeing causes.

Despite all their great work to date, Help for Heroes estimate that 75,000 ex-service people may still be in need of their help in the next few years.
So How Will We Be Helping?

To give our full support to this great cause, we have thrown ourselves into a full schedule of activities to raise as much awareness and donations as possible over the next 12 months.

From our shop floor operatives to our Managing Director, everybody has been keen to get involved and do their bit! So here's what we have planned so far...

Help for Heroes - Bri-Stor Systems copy